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The challenge was shared by Prannay Joshi on Instagram, where he set out with a timer and camera to discover how quickly he could spot fellow Indians among the thousands of people passing through one of the world's busiest tourist destinations.
The video begins at 9:57 pm, with Joshi starting his one-hour countdown before approaching his first group of strangers. His opening interaction gave him an unexpected advantage, as all 12 people in the group turned out to be Indian.
Encouraged by the early success, Joshi continued moving through Times Square, stopping families, tourists and groups of friends to ask one question: "Are you from India?"
The numbers increased quickly. Just 15 minutes into the challenge, he had already counted 32 Indians. As crowds continued to fill Times Square, the tally kept rising, with every interaction taking him closer to his target.
Before the one-hour limit ended, Joshi completed the challenge, revealing that he had found 100 Indians in just 48 minutes. He celebrated the achievement on camera, appearing surprised by how quickly he reached the goal.
The light-hearted video has since gained attention online, with many viewers saying it reflects the global presence of the Indian diaspora. Others joked that identifying Indians abroad is often easier than expected, particularly in popular tourist destinations.
The comments section was filled with humorous reactions, with several users saying the challenge would have been even easier in places like Canada, London or Dubai.
One user wrote, "Videographer ko salute." Another said, "next dare - find 100 foreigners in Shivaji Park."
"How simple is to recognise Indians," said a third user, while a fourth added, "Bhai Next dare hai 1000 Indians se hand shake karna hai."
Joshi's Times Square experiment has become a widely shared example of how Indian communities and travellers are visible across major global destinations, sparking conversations and humour among viewers online.
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